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Of all the distance your product travels, the last few feet to the register are the most important. Getting your product on the shelf is only half the battle. The explosive proliferation of products and crowded shelves make it necessary to wage an important campaign in the store and in the minds of the floor salespeople.
SMP Merchandising, our partner, can often secure free end-caps, fixtures, and store windows because of our merchandisers' personal relationships and good will. No job is too large or too small for our team! We get it done at retailperiod.
In addition to merchandising services, our reps are of the caliber to perform the most complex retailer sales trainings.
Professional, sales-focused training can absolutely make the difference between a manufacturer's success and failure in the Retail Channel. Retailers across the board are reducing operating costs by organizing a staff consisting primarily of commission-based sales people. More than ever, sales associates are hungry for product knowledge and comprehensive sales training!
We also specialize in Demo Days and find that they virtually pay for themselves, considering the incremental sales of the day and umbrella effect in the weeks that follow. A skillfully executed product demonstration can provide a number of benefits to manufacturersmost importantly, increased mindshare and improved sales.
Click here to contact Strategic Merchandising Partners directly at www.smp-inc.com.
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Our National Merchandising Headquarters
is located in Southern California
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